Balance, inner harmony, healing and positivity: Keywords reflecting a philosophy that many are currently seeking in this rat race world we live in where consumerism is the main drive behind a seemingly unconscious existence. Where “success” is measured by the number of followers and likers we have on social media and the “good life” is merely an accumulation of more, bigger and better as compared to others.
These keywords happen to be some of the main ingredients in the Rituals brand product line as well, a brand that I had the pleasure of experiencing recently after meeting with and interviewing the man behind this concept, Raymond Cloosterman.
What really intrigued me was this very philosophy and the story telling aspect behind each collection, which is not merely a marketing tool but a true experience that you can only savor once you give it a try yourself.
As he explained, the idea to ‘Transform everyday routines into more meaningful moments’ lies at the heart of the RITUALS philosophy and forms the basis for each of its products.
I loved the fact that the products are not made in the lab with a functional theme in mind ranging from dry to acne prone skin, but rather a wellness theme that you can connect to and choose from according to your emotional scale at the time. Giving that extra soul connection ingredient to everyday necessities just feels right as we all deserve to stop and enjoy the moment, the now, even when performing a simple task such as showering everyday.
Finding happiness in the smallest of things and transforming everyday routines into more meaningful moments lies at the heart of the brand philosophy.
So next time you need an uplift, savor the collection of the laughing Buddha. Been in Dubai for long? Focus on nourishing your Yin energy with The Ritual of Dao collection that helps you find inner peace and tranquility in your busy life. These are a few of the collections I got to sample and I can tell you one thing, they are pure luxury indulgence packed in a bottle – an affordable one I may add.
The first Rituals store in the Middle East is now open in MOE after the huge success the brand had across Europe for the past 10 years so now you can walk into the store yourself for a personal experience that will start a hand massage before contemplating which mood enhancer you would like to go for today. Please feel free to share your experience with me and remember we all need to stop, breathe and connect.